Community Service
UNPRI Lecturers Educate Mothers to Innovate Mangrove Batik
THE Lecturer Team of Universitas Prima Indonesia (UNPRI) Medan is conducting the Community Partnership Program (PKM) in 2023 by conducting empowerment activities for the community.
The team from the Faculty of Economics, UNPRI, chaired by Rafida Khairani, SEI, MSi, MM, is conducting PKM by holding an empowerment activity for mangrove batik innovation in Tanjung Rejo Village, Percut Sei Tuan District, Deliserdang Regency. The target of the program from the UNPRI PKM team, which also consists of Purnama Yanti, SE, MM and Herlin Munthe, SPd, MPd, is the Srikandi Bakti UMKM Group Nyata who has been actively managing a mangrove processing business.
The PKM activity, Saturday (16/9) began with socialization and coaching followed by the handover of mangrove batik production equipment in Dusun Paluh Getah, Tanjung Rejo Village. Rafida Khairani said that through this program, they want to help the community, especially those in the Srikandi Group, to improve their economy. "Through this program, especially with the help of production equipment, we hope that the quality of mangrove batik produced by the women in this group can improve so that it can also increase marketing," said Rafida.
The activity also held a workshop with the theme of entrepreneurship and marketing through digital marketing delivered by Ricky Rafii Ritonga SE MM. "In today's era, with the development of digital technology, marketing through digital or online media is very influential," he said. He also hopes that coastal communities who manage businesses can also take advantage of this technology to increase their market reach. In addition, there was a workshop with the theme of human resource management delivered by Purnama Yanti.
"The importance of human resource management in one group. How to unify perspectives so that the same vision and mission are achieved," said Purnama. Because the members of the Srikandi Group are housewives, it is important to have knowledge of time management, when to take care of the household and when to do business activities. The event, which was also attended by other UNPRI lecturers. Namely, Yovie Ernanda, SE, MM and Rudiyanto, SPd, MPd and a number of students, continued with the handover of production equipment and a demonstration of making mangrove batik.
"We are very grateful for the assistance provided by Unpri, hopefully it can improve the quality and quantity of our mangrove batik products," said the Head of the Srikandi Group, Syakila. The same thing was said by the Head of the Bakti Nyata Forest Farmer Group who is the mentor of the women's group.
"Batik produced by the Srikandi Group has been included in expo or exhibition activities. "In the future, we hope that the marketing reach can be wider with increasing quality and marketing techniques," said Salamin Yahya.
At the end of the event, the handover of MUI halal certificates for a number of processed mangrove food and beverage products by the Srikandi Group was also carried out. "This is a follow-up to the 2022 Kosabangsa program that we also carried out in this village. We hope that what we do to improve the economy of coastal communities will continue to show real results," said Purnama Yanti.