FEB UNPRI Encourages Students to Identify Opportunities Behind the Digital Disruption Wave
UNPRI's Commitment to Shaping Adaptive and Innovative Graduates Ready to Lead in the Fast-Changing Global Digital Economy.
Medan, April 17, 2026 — The Faculty of Economics and Business at Universitas Prima Indonesia (FEB UNPRI) Medan once again held a seminar titled "Digital Disruption and Shifting Behavior: Challenges and Opportunities for Students" at the 12th Floor of the UNPRI Main Campus, Jl. Sampul No. 3, Medan. Attended by approximately 500 students, this seminar serves as a strategic forum for the younger generation to build new perspectives. As a campus that continues to innovate, UNPRI is committed to equipping students to become job-ready graduates in the digital era.
The seminar featured Dede Ansyari Guci, S.E., M.Sc., Ph.D. as the speaker. He delved into how digital disruption has brought fundamental changes to working and social interactions. He emphasized that technology significantly reshapes individual mindsets and behaviors, known as shifting behavior. This initiative demonstrates FEB UNPRI's role in facilitating student talent to become competent and high-quality individuals who are sensitive to changing times.
Participants followed the seminar with great focus, reflecting a collective awareness of the importance of understanding disruption to remain relevant in the future. This aligns with UNPRI's Sociotechnopreneurship vision in preparing resilient and adaptive students for the increasing wave of disruption. The ability to identify opportunities behind challenges is a crucial competence pushed by the institution through such academic activities.
Through this seminar, FEB UNPRI hopes students will become more confident in building self-readiness for the evolving digital era. Realize your job-ready, competent and high-quality professional future with the Sociotechnopreneurship vision at UNPRI.
For more information regarding enrollment and academic programs, please visit our official website at: www.unprimdn.ac.id.
Register now via the enrollment link: unprimdn.ac.id/pmb.
Writer: Tim UNPRI
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