Vision
Menjadi program studi yang menghasilkan lulusan Magister Manajemen yang profesional, unggul pada bidang Manajemen Bisnis berbasis socio-technopreneurship, inovatif, adaptif serta berdaya saing internasional Tahun 2030
Master · Universitas Prima Indonesia
Developing Strategic Leaders for Global Business
Master's program in management for career development.
The Master's in Management (MM) program is designed to develop leadership, managerial, and strategic analysis skills in the increasingly complex world of business. This program provides an in-depth understanding of management principles that can be applied across various industry sectors, whether in national or multinational companies. Students in the MM program will study a variety of topics, ranging from strategic planning, marketing, finance, human resources, to business innovation. Additionally, students will be introduced to the latest technologies influencing the business world, including the use of data and analytics in business decision-making. This program is ideal for those who want to deepen their knowledge and skills in management to prepare for the challenges of a dynamic workforce. Graduates of the MM program are expected to have the ability to design, manage, and lead organizations in the face of global competition. Throughout the course, students will also engage in real-world business projects, helping them apply the theories they learn to actual business situations. Additionally, the network formed during this program will open up valuable professional collaboration opportunities in the future. With experienced faculty and adequate facilities, the MM program is committed to producing competent graduates who are ready to compete at high managerial levels. Graduates of this program will have great opportunities to work in managerial positions across various sectors, including large corporations, startups, and government institutions.
Menjadi program studi yang menghasilkan lulusan Magister Manajemen yang profesional, unggul pada bidang Manajemen Bisnis berbasis socio-technopreneurship, inovatif, adaptif serta berdaya saing internasional Tahun 2030
Tujuan program studi Magister Manajemen sejalan dengan misi yang telah ditetapkan sebagai berikut: Menghasilkan lulusan Magister Manajemen yang profesional, inovatif dan adaptif yang unggul pada bidang manajemen bisnis Berwawasan Socio-technopreneurship”. Menghasilkan Karya Ilmiah di bidang Manajemen yang digunakan untuk mengembangkan teori dan kebijakan untuk menjawab permasalahan manajemen bisnis guna meningkatkan kesejahteraan masyarakat. Menghasilkan Pengabdian Masyarakat berbasis Socio-technopreneurship, penalaran dan karya-karya penelitian Bidang manajemen bisnis yang bermanfaat untuk meningkatkan keberdayaan masyarakat. Terwujudnya layanan yang prima dengan tata pamong yang baik untuk menjamin pencapaian kompetensi lulusan. Terwujudnya kerjasama institusional yang bermutu, saling menguntungkan untuk mendukung ketercapaian kompetensi lulusan. Tersedianya SDM yang berkualifikasi dan berkompetensi yang mendukung tercapainya Kompetensi Lulusan dan kemajuan manajemen bisnis.
| Code | Course / Stage | Credits |
|---|---|---|
| UNPRI80103 | Literatur Review | 4 |
| UNPRI80104 | Penulisan Artikel Ilmiah | 4 |
| MJM80214 | Filsafat dalam Paradigma Ilmu Manajemen | 2 |
| MJM80313 | Industri dan Kompetitif Analisis | 3 |
| MKP80301 | Sociotechnopreneurship | 3 |
| MJM80301 | Metodologi Penelitian dan Analisis Statistik | 3 |
| Total | 19 | |
Fields of work and professional roles graduates may pursue after completing the program.
mengelola keuangan, pemasaran, dan sumber daya manusia secara strategis, efektif, efisien, inovatif, adaptif, dan berkelanjutan untuk mendukung pencapaian tujuan dan peningkatan daya saing organisasi. Lulusan mampu melakukan perencanaan, pengorganisasian, pelaksanaan, pengendalian, dan evaluasi pada bidang keuangan, pemasaran, dan SDM, serta mampu mengambil keputusan berbasis data dengan memanfaatkan teknologi digital, menerapkan prinsip tata kelola yang baik, etika profesional, dan orientasi pada penciptaan nilai bagi organisasi dan pemangku kepentingan.
Profesional independen yang memberikan jasa penasihat (advisory) strategis kepada perusahaan klien
Characteristics and capabilities expected of graduates of this study program.
Berdasarkan Visi Universitas
Berdasarkan Visi Unit Pengelola Program Studi
Berdasarkan 1. Peraturan Menteri Pendidikan dan Kebudayaan Nomor 3 Tahun 2020 tentang Standar Nasional Pendidikan Tinggi Tahun 2020 tentang SN-Dikti (Standar Nasional Pendidikan Tinggi) 2. Diatur dalam Peraturan Presiden Nomor 8 Tahun 2012 tentang KKNI (Kerangka Kualifikasi Nasional Indonesia) 3. SKKNI (Standar Kompetensi Kerja Nasional Indonesia) bidang Manajemen Sumber Daya Manusian 4. Kerangka Kualifikasi Nasional Indonesia (KKNI) Level 8 5. Stakeholder Needs/Tracer Study 6. Asosiasi FMI (Forum Manajemen Indonesia)
Berdasarkan 1. Peraturan Menteri Pendidikan dan Kebudayaan Nomor 3 Tahun 2020 tentang Standar Nasional Pendidikan Tinggi Tahun 2020 tentang SN-Dikti (Standar Nasional Pendidikan Tinggi) 2. Diatur dalam Peraturan Presiden Nomor 8 Tahun 2012 tentang KKNI (Kerangka Kualifikasi Nasional Indonesia) 3. SKKNI (Standar Kompetensi Kerja Nasional Indonesia) bidang Manajemen Sumber Daya Manusian 4. Kerangka Kualifikasi Nasional Indonesia (KKNI) Level 8 5. Stakeholder Needs/Tracer Study 6. Asosiasi FMI (Forum Manajemen Indonesia)
Attitudes, knowledge, and skills students are expected to achieve by graduation.
Demonstrate a character marked by piety, good ethics, and a commitment to human values through an independent, adaptable, and collaborative personality, and be able to implement the principles of sociotechnopreneurship that have a positive impact on society.
Karakter, etika, dan sociotechnopreneurship
Gain an in-depth understanding of theoretical concepts, empirical methods, and critical thinking in the fields of accounting, business, and management.
Lulusan mampu memahami dan menguasai secara mendalam konsep-konsep teoritis, metode empiris, serta pemikiran kritis dalam bidang akuntansi, bisnis, dan manajemen. Kemampuan tersebut mencakup penerapan teori dan metode berbasis bukti untuk menganalisis berbagai permasalahan, mengevaluasi informasi secara kritis, serta merumuskan solusi dan keputusan yang relevan, logis, dan dapat dipertanggungjawabkan dalam konteks akademik maupun profesional.
Able to devise long-term financial strategies that are aligned with the business vision, and able to establish integrated and accountable financial control and reporting systems.
Manajemen keuangan
Able to develop innovative, sustainable marketing strategies focused on creating value for customers and the organisation
Manajemen pemasaran
Able to lead organisational cultural transformation towards an inclusive and productive working environment.
Kepemimpinan dan budaya organisasi
Be able to apply appropriate information technology concepts and tools to solve problems in the fields of marketing, human resources and finance.
Teknologi informasi
Be able to analyse various management functions, such as planning, organising, leading, controlling and decision-making, taking into account the diversity of organisational types.
Fungsi manajemen dan pengambilan keputusan
Able to creatively generate and develop business ideas within a global business environment
Kewirausahaan global
Able to evaluate and develop alternative solutions to business problems in line with the context and dynamics of the business environment
Solusi permasalahan bisnis
Approved and locked RPSMK are grouped by semester. The cohort source follows the newest available RPSMK for each course in that semester.
This course is designed to equip Doctoral, Master of Accounting, and Master of Management students with the ability to compile an international-quality literature review as the foundation for their thesis. The OBE-based approach emphasizes the output in the form of a ready-to-use draft of Chapter 2. Students will learn to differentiate research paradigms (summary vs. synthesis), the hierarchy of evidence, precision search strategies (Boolean and AI), critical evaluation (CRAAP), bibliometric mapping (Connected Papers), reference management (Mendeley), and publication ethics and the use of AI. The interactive learning method (Zoom) uses the Feynman and Podomoro techniques to ensure cross-disciplinary understanding.
The Scientific Article Writing course was designed to equip students with practical and strategic skills in transforming research results into high-quality scientific article manuscripts that are ready to be published in nationally accredited journals (SINTA) and internationally reputable journals (Scopus/WoS).
Provides an in-depth understanding of the influence of philosophical concepts on management practice. This course explores the relationship between philosophical theories and management principles, as well as how ethical and philosophical values shape decision-making, behavior, and organizational culture.
The course “Industry and Competitive Analysis Using Statistics” equips students with the ability to understand industry structure, analyze competition, and assess a company’s competitive position using quantitative approaches. Students will learn relevant statistical and data analysis techniques to evaluate industry performance, market trends, and the strengths and weaknesses of players in a specific sector. This course combines industrial economics theory, market analysis, and statistical analysis practices to support data-driven managerial decision-making.
This course combines social entrepreneurship (sociopreneurship) and the use of technology (technopreneurship) to create innovative solutions to societal problems while building sustainable businesses.
This course provides an understanding of quantitative research processes and approaches to explain and test relationships among variables in the field of management. Students are equipped with the skills to design research, develop instruments, collect data, and apply statistical analysis appropriately. Through this course, students are expected to be able to produce quantitative research that is valid, reliable, and scientifically sound.
This course, ‘Strategic Design of Information Systems’, will introduce the interrelated concepts between business strategy and information systems (IS) strategy (the value of information systems (IS) from a strategic perspective, the evolution of the role of IS, strategic management, corporate strategy and information systems governance). Students will learn to master methods of strategic analysis for information systems to assess and understand the current state and determine potential future states (information systems strategy and its context within the organisation), understand the impact of information systems/ information technology planning on organisations (technologies supporting information systems strategic planning and the outcomes of information systems strategic planning methodologies), and to build an information systems portfolio for the organisation.
“商业战略管理”课程旨在帮助学生掌握用于在各类组织中制定、实施和评估商业战略的概念、理论及分析工具。学生将学习企业如何识别外部环境中的机遇与威胁，分析内部的优势与劣势，并制定可持续的竞争战略。
The Local Economic Development course covers the concepts, theories and practices of economic development, focusing on the utilisation of local potential as the basis for improving community welfare. Students will learn how regions can develop their economies through the analysis of local potential, the strengthening of economic clusters, the enhancement of regional competitiveness, the development of the creative economy, local tourism and community empowerment strategies.
The Change Management module examines the concepts, principles and practices involved in managing the process of change within organisations. Students will learn why change is necessary, the factors that influence the success or failure of change, and the strategies and models that can be used to implement change effectively.
The Business Ethics, Sustainability, and Corporate Social Responsibility course equips students with a conceptual understanding and analytical skills regarding ethical principles in modern business practices. Students will study theories, fundamental concepts, and approaches to business ethics, including aspects of legality, legal compliance, and Good Corporate Governance (GCG).
"The Digital Business Innovation Management module examines the concepts, principles and practices of innovation within the context of the digital economy. Students will learn how organisations design, manage and implement technology-based innovations to create value, enhance competitiveness and respond to the dynamics of the digital market.
This course equips students with the skills to recognise, understand and analyse the concepts and philosophy, as well as the fundamental principles of leadership; the functions and roles of leadership; the development of leadership theories and leadership approaches; the alignment of leadership styles with individual and group behaviour; the functions and roles of leadership; the application of leadership styles in public organisations; moral values in leadership, the elements of leadership, and to analyse the leadership styles of national and international figures in terms of their leadership approaches.
The Digital Marketing Strategy module develops students’ ability to understand the concepts and practices involved in identifying marketing opportunities through the use of internet-based applications, e-commerce applications -commerce applications, e-commerce business models, and related technologies, whilst expanding students’ knowledge and developing their skills, with a focus on mastering key topics such as the fundamental concepts of digital marketing, online networking strategies, digital marketing strategies, the use of information technology in business communication, content design, business reporting, and business communication
Advanced Financial Management is a module that examines the concepts, theories, approaches and applications of financial management at a strategic level, with a view to supporting managerial decision-making and the creation of corporate value. This module is designed to deepen students’ understanding of corporate financial management in the face of the dynamics of the business environment, uncertainty, risk and developments in the financial markets.
provides an in-depth discussion of the concepts, theories, and practices of investment decision-making and portfolio management. Students will learn the basic principles of investing, the relationship between risk and rate of return, and various investment instruments in the financial markets. In addition, this course emphasizes fundamental and technical analysis in the valuation of securities, the application of modern portfolio theory, the Capital Asset Pricing Model (CAPM), and diversification strategies for constructing an optimal portfolio.
Advanced Consumer Behaviour examines consumer behaviour in the context of modern marketing, including the digital age, neuromarketing and consumer analytics. Students study the factors that influence consumer decision-making, such as motivation, personality, lifestyle, perception, learning and attitudes.
Performance Management and Remuneration Systems examines the concepts, principles and practices of human resource performance management, as well as remuneration systems that support improvements in organisational productivity. Students learn how performance is planned, measured, analysed and evaluated, and how compensation, reward and incentive systems are designed fairly and strategically to drive staff motivation and performance.
This course equips students with the ability to analyze the dynamics of the business environment in the digital age, which is shaped by advancements in information technology, the platform economy, big data, and digital disruption. Students examine external and internal factors that influence digital business strategies, such as digital consumer behavior, regulations, and emerging technologies (AI, IoT, blockchain). Students are also trained to evaluate an organization’s readiness to adopt digital technologies and to identify strategic risks and opportunities in the era of digital transformation. The outcome of this course is a data-driven, strategic analysis of an organization’s digital environment based on the latest research.
The Research Proposal course equips students with the skills to design and draft research proposals in a systematic, logical, objective, and scientific manner—covering everything from problem identification and formulation, the review of theories and prior research, and the development of a conceptual framework to the formulation of hypotheses or research foci and the selection of appropriate research methods suited to the specific field of study.
This course aims to equip students with the ability to analyze, evaluate, and communicate thesis research results in a systematic, critical, and scientific manner. The learning process encompasses the analysis and interpretation of research results, discussion of findings based on theoretical frameworks and prior research, evaluation of academic contributions and managerial implications, identification of research limitations, and the formulation of conclusions and recommendations.
Students are expected to demonstrate critical thinking, scientific communication skills, independence, responsibility, and openness to feedback, while upholding academic integrity and ethics. The course output consists of a finalized thesis and research findings disseminated through academic forums and/or scholarly publications, in accordance with the study program's regulations.
Head of Study Program
