Bachelor Of Visual Communication Design

The Introduction to Visual Communication Design course is designed to provide a basic understanding of the concepts, scope, elements, principles, and design processes in visual communication design. Students are introduced to the designer's role in solving communication problems through effective visual language.

• CPMK1 — Able to systematically explain basic concepts, elements, and design principles in the context of visual communication.
• CPMK2 — Able to apply the basic visual communication design process to formulate communicative visual solutions.

A foundational course that equips students with a comprehensive understanding of the evolution of visual styles, aesthetic development, and art and design movements from prehistoric times to the modern design era.

• CPMK1 — Able to analyze the evolution of visual styles and fine arts from the prehistoric era, ancient civilizations, to classical and early modern art movements.
• CPMK2 — Able to analyze and apply the principles of modern design movements, contemporary art, and visual style developments in the digital era.

Capable of critically, creatively, and ethically utilizing digital technologies and Artificial Intelligence (AI)-based tools to support self-directed learning and academic problem-solving

• CPMK1 — Capable of understanding, explaining, and using digital technologies and AI tools appropriately and ethically to support independent learning and solve academic problems.

The course Communication and Media Literacy, offered in the first semester of the Visual Communication Design (VCD) Bachelor's program, is designed as a theoretical and critical foundation. This course equips students not only with the skills to create aesthetically pleasing visuals, but also with an understanding of the meaning, psychological impact, and ethical responsibility behind every visual communication work they produce.

• CPMK1 — Able to understand Basic Communication Theory, Visual Semiotics, and Media Message Analysis in Design Works
• CPMK2 — Able to apply Media Literacy and Information Ethics in Digital Content Production

This course covers the basic concepts of Civic Education, national identity, national integration, the constitution, democracy, law, citizens' rights and responsibilities, archipelagic insight, national resilience, and national defense to shape students who have Pancasila character, a sense of nationalism, love for the homeland, critical thinking skills, and the ability to actively participate in society, the nation, and the state.

• CPMK1 — Able to implement citizenship contextually, develop a positive attitude, and display behaviors that support national spirit and love for the homeland

The 2D Nirmana (Basic Design) course is a mandatory program course that equips students with conceptual understanding and practical skills regarding two-dimensional visual elements (point, line, plane, color) and design principles. Learning focuses on visual experimentation to produce aesthetic, precise, and communicative 2D Nirmana artworks.

• CPMK1 — Able to systematically master the basic theory of visual elements (point, line, plane, color) and two-dimensional design principles.
• CPMK2 — Able to design and realize aesthetic, precise, and communicative 2D Nirmana works based on visual experimentation.

The Form Drawing course is a mandatory course that equips students with basic fine arts skills through visual observation and manual techniques (shading, proportion, perspective, and lighting) to realistically represent 3D objects on a 2D plane.

• CPMK1 — Able to understand and master basic form drawing techniques.
• CPMK2 — Able to design and realize accurately measured form drawing artworks.

Studying the scope of corruption, including its forms, causes, impacts, and prevention efforts.

• CPMK1 — Students are able to evaluate anti-corruption policies and practices in Indonesia, formulate and develop an integrated strategic plan for combating corruption, and demonstrate and uphold a genuine commitment to anti-corruption values in daily life and the workplace.

This course aims to equip students with a comprehensive understanding of Pancasila as the foundation of the state, the state ideology, the nation’s way of life, and a source of values that guide social, national, and civic life.

• CPMK1 — Students are able to apply the values of Pancasila in academic and social life by demonstrating ethical conduct, upholding human values, and exhibiting independent, adaptive, and collaborative behavior to make a positive contribution to society.

This course equips students with an understanding of the concepts and essence of entrepreneurship; the entrepreneurial mindset and character; the identification of business problems and opportunities; creativity and business ideas; product/service innovation and business models; business plan development; business management and growth; and sustainability and business decision-making.

• CPMK1 — Students are able to explain the concepts of problem identification, decision-making, creativity, opportunity, innovation, and business development and management; and to apply—systematically and responsibly—fundamental steps for business problem-solving, techniques for generating creative and relevant business ideas, and the formulation and development of innovative, adaptive, and sustainable businesses.

Communication Psychology is an applied course that studies the psychological interaction between design works and human perception; starting from how the audience's brain receives, processes, and responds to visual messages.

• CPMK1 — Able to understand visual messages (advertisements, digital media, and brand identity) using cognitive perception theory, Gestalt principles, and semiotic approaches to evaluate the effectiveness and cultural meaning captured by the audience.
• CPMK2 — Able to develop persuasive visual communication works by appropriately integrating visual rhetoric techniques, emotional appeal, and color psychology to influence the perception, emotions, and behavior of the target audience.

The Applied Typography course equips students with conceptual understanding and practical skills in applying letterforms, visual hierarchy, grid systems, and typographic expressions across various visual communication media in both print and digital formats.

• CPMK1 — Able to understand visual messages (advertising, digital media, and brand identity) using cognitive perception theory, Gestalt principles, and a semiotic approach to evaluate the effectiveness and cultural meaning captured by the audience.
• CPMK2 — Able to develop persuasive visual communication works by appropriately integrating visual rhetoric techniques, emotional appeal, and color psychology to influence the perception, emotions, and behavior of the target audience.

This course equips students with theoretical and practical skills in producing audio-visual works. The learning focus covers pre-production (ideation and scripting), camera and lighting operations, field sound recording techniques, and post-production (video and audio editing).

• CPMK1 — Able to design pre-production documents (scripts, storyboards, shot lists) for audio-visual projects structurally.
• CPMK2 — Able to operate camera layouts, lighting, and audio recording techniques to produce high-quality raw materials.
• CPMK3 — Able to perform video editing and audio mixing into a cohesive final work.

This course equips students with basic UI/UX concepts, information architecture structuring, wireframing, and interactive prototyping execution using Figma.

• CPMK1 — Able to design user experience flows and information architecture based on basic research.
• CPMK2 — Able to create wireframes and interactive interface prototypes using Figma software.

This course equips students with theoretical and practical skills in designing motion graphics, transitions, and basic visual effects (VFX) using software such as Adobe After Effects for video production and design needs.

• CPMK1 — Able to design and animate...
• CPMK2 — Able to implement basic...

The Visual Communication Design 1: Visual Identity and Branding course is a mandatory program course that equips students with conceptual understanding, creative processes, and practical skills in designing comprehensive visual identity systems and branding strategies to communicate the value and character of a brand.

• CPMK1 — Able to design targeted visual identities by applying design principles, typography, and color psychology based on brand research.
• CPMK2 — Able to compile and present Brand Guidelines comprehensively to maintain corporate identity consistency across various media.

The VCD Research Methodology course equips students with conceptual understanding and practical skills in design research approaches (qualitative and quantitative) and techniques for drafting Final Project/Thesis proposals in Visual Communication Design.

• CPMK1 — Able to understand, analyze, and select relevant design research methods (qualitative and quantitative) for visual communication issues.
• CPMK2 — Able to formulate, draft, and present a VCD Final Project/Thesis proposal systematically and scientifically.

This course discusses copyright regulations, trademarks, industrial designs, and commercial licensing in Visual Communication Design, equipping students with professional ethics and the legality of creative businesses.

• CPMK1 — Able to analyze basic concepts and regulations...
• CPMK2 — Able to formulate and apply commercial licensing...

This course equips students with the ability to compile a showreel, design attractive CV layouts, and develop professional public speaking skills for career and portfolio presentation purposes.

• CPMK1 — Able to compile and design a professional and structured portfolio (showreel and CV layout).
• CPMK2 — Able to practice professional public speaking techniques to present work convincingly.

Cross-Media Communication is a specialized course that equips students with strategic and practical skills in managing visual messages that move across various media platforms (print, digital, and hybrid).

• CPMK1 — Able to explain the transformation of visual messages from print to digital media (and vice versa) by taking into account readability, visual hierarchy, platform technical characteristics, and user behavior.
• CPMK2 — Able to identify potential visual crises, ethical and cultural risks, and to develop emergency visual communication strategies and assets across media platforms in brand or public crisis situations.

The 2D & 3D Animation course is a program course that equips students with conceptual understanding and technical skills regarding the 12 principles of animation, asset creation, rigging processes, and rendering for the production of two-dimensional and three-dimensional animation works.

• CPMK1 — Able to understand and apply the 12 basic principles of animation in creating 2D assets and motion.
• CPMK2 — Able to design, model, and rig 3D characters or objects in a structured manner.
• CPMK3 — Able to produce and render final 3D animations with good lighting and composition.

This course equips students with the skills to design functional and aesthetic commercial packaging, including ergonomics analysis, structural dieline design, and the production of final prototypes or mockup

• CPMK1 — Able to understand and analyze materials, functions, and ergonomic principles in packaging design.
• CPMK2 — Able to design precise dielines and realize them into functional physical mockups.

This course explores advanced photography techniques for the commercial industry, including complex studio lighting, product/food photography, fashion directing, professional retouching, portfolio creation, and client pitching.

• CPMK1 — Able to apply client management, pre-production, and advanced studio lighting principles in commercial photography.
• CPMK2 — Able to produce product, food, and fashion photography with precise lighting and subject direction.
• CPMK3 — Able to execute high-end retouching and professionally present a commercial photography portfolio to clients.

This course equips students with advanced photo manipulation, compositing, retouching, and color grading skills using non-destructive techniques to produce high-quality commercial visual assets.

• CPMK1 — Able to master the basic principles of digital imaging, selection techniques, and non-destructive color correction.
• CPMK2 — Able to design and execute complex visual compositions (digital compositing) with high realism for commercial needs.

Conceptual Visual Communication Design equips students with critical, analytical, and creative thinking skills to map visual communication problems and formulate ideas based on deep ideation (conceptual thinking), visual metaphors, and solution-oriented narratives.

• CPMK1 — Able to analyze visual communication problems and formulate conceptual ideation (Big Idea) based on audience research, semiotics, and visual analogies.
• CPMK2 — Able to construct Design Briefs, Moodboards, and design master Key Visuals (KV) reflecting conceptual communication strategies.
• CPMK3 — Able to execute Visual Storytelling and adapt master Key Visuals into various media formats (cross-media) consistently, ethically, and communicatively.
• CPMK4 — Able to construct Pitch Decks and present conceptual visual campaign design results persuasively and ethically.

Research Proposal is a course that equips students to draft, present, and defend a research or design proposal, serving as the foundation for conducting research/final project in the field of Visual Communication Design.

• CPMK1 — Capable of systematically and scientifically compiling, presenting, and defending a research proposal in accordance with research standards in the field of Visual Communication Design.

Equip students with the understanding and readiness to enter the workplace, perform tasks professionally, understand organizational expectations, and communicate, collaborate, and adapt effectively in the work environment

• CPMK1 — Students are able to apply professional readiness principles to understand organizational expectations and perform tasks in accordance with roles and responsibilities in the workplace.
• CPMK2 — Students are able to apply principles of professional communication, collaboration, and adaptability to respond effectively to workplace situations in accordance with organizational characteristics.

Equip students with the ability to identify and develop professional competencies, build work ethics and responsibility, reflect on their own capabilities, and prepare evidence of competencies to support their internship experience

• CPMK1 — Students are able to apply professional competency development principles to identify competency gaps, formulate development needs, and develop competency development strategies relevant to the internship experience.
• CPMK2 — Students are able to apply principles of professional ethics, responsibility, and reflection to develop competency evidence that demonstrates their personal capability development during the internship experience.

This course equips students with the ability to identify problems, search for and evaluate information, formulate research problems and objectives, and develop systematic and relevant research designs oriented toward real-world needs.

• CPMK1 — Students are able to apply research design principles to formulate research problems, objectives, research questions, and research approaches that are relevant to real-world needs in accordance with scientific principles.
• CPMK2 — Students are able to apply research design procedures to produce a systematic, relevant, and impact-oriented research design appropriate to the disciplinary context of the study program.

This course equips students with an understanding of research ethics and academic integrity, information literacy, responsible use of sources, and ethical principles in conducting research activities.

• CPMK1 — Students are able to apply the principles of research ethics and academic integrity in planning and conducting research activities.
• CPMK2 — Students are able to apply information literacy in searching, evaluating, selecting, and responsibly using scholarly sources.

Equip students with the ability to understand entrepreneurship oriented toward creating social value, design solutions that provide benefits to society, and develop sustainable initiatives that address social issues.

• CPMK1 — Students are able to apply social impact entrepreneurship principles to identify social issues and formulate opportunities for social value creation that are relevant to community needs.
• CPMK2 — Students are able to apply social value creation principles to design entrepreneurial solutions and initiatives that provide benefits to society while considering the sustainability of their impact.

Equip students with the ability to understand community contexts and needs, identify problems, communicate with stakeholders, and design learning and contributions that are relevant to community conditions

• CPMK1 — Students are able to apply community-based learning principles to analyze community contexts, needs, and problems based on real conditions.
• CPMK2 — Students are able to apply community-based learning principles to design relevant learning activities and contributions through communication with stakeholders in accordance with community conditions.

Equipping students with the knowledge and skills to prepare for internships in international work environments through an understanding of the global workplace, professional ethics and communication, cross-cultural work practices, work responsibilities and safety, and the development of an internship activity plan relevant to their disciplinary field and the needs of the partner organization.

• CPMK1 — Students are able to apply principles of international internship readiness to understand the global workplace, professional ethics, professional communication, cross-cultural work practices, and work responsibilities and safety relevant to their disciplinary field.
• CPMK2 — Students are able to apply international internship preparation procedures to develop a systematic internship activity plan that is relevant to their disciplinary field and aligned with the needs of the international partner organization.

Equipping students with the ability to develop professional readiness in international work environments through understanding and applying professional communication, intercultural competence, adaptability, collaboration, and professional behavior in dealing with cultural differences and diverse work environments.

• CPMK1 — Students are able to apply principles of professional readiness to demonstrate communication, collaboration, adaptability, and professional behavior in diverse work environments.
• CPMK2 — Students are able to apply principles of intercultural competence to interact and work effectively with individuals from different cultural backgrounds.

Equip students with the ability to determine learning needs and objectives, search for and evaluate learning resources, manage the learning process independently, and reflect on and evaluate learning outcomes

• CPMK1 — Students are able to apply independent learning principles to determine learning needs and objectives and select relevant and credible learning resources according to their learning needs.
• CPMK2 — Students are able to apply independent learning strategies to manage the learning process and reflect on and evaluate learning outcomes based on established objectives.

Equip students with the ability to use digital technologies and artificial intelligence effectively, critically, safely, ethically, and responsibly to support the learning process and competency development

• CPMK1 — Students are able to apply digital literacy principles to use digital technologies effectively, critically, safely, ethically, and responsibly to support the learning process.
• CPMK2 — Students are able to apply AI skills principles to use artificial intelligence effectively, critically, safely, ethically, and responsibly to support learning and competency development.