Accelerating Impactful Village Economy: FE UNPRI Lecturers Train Punden Rejo MSMEs in AI-Based Digital Promotion Design.
Accelerate Digital Literacy And Market Competitiveness Among Village Entrepreneurs.
Medan, July 23, 2026 — A joint team of Economics faculty lecturers from Universitas Prima Indonesia (UNPRI), STIE Pangeran Antasari, and Universitas Negeri Medan (UNIMED) successfully conducted a Community Service (PKM) program at the Punden Rejo Village Office, Tanjung Morawa District, Deli Serdang Regency, on Wednesday (July 15, 2026). The program was themed “Smart Promotion: Education on Using Artificial Intelligence to Design Digital Promotion Materials for UP2K PKK SMEs in Punden Rejo Village.”
Attended by 15 SME owners specializing in culinary arts, fashion, and home-based enterprises, the training addressed common challenges related to limited graphic design skills. The lecturer team was led by Tantri Octora Dwi Syah Putri, S.Si., M.Si., M.M., alongside members Mas Intan Purba, S.Si., M.Si.; Isna Asdiani Nasution, S.Sos., M.I.Kom., M.M.; Esther Praja Anggriany Panggabean, S.E., M.Si.; Dr. Faisal Akbar, S.H., M.Si.; Yan Raja David Hamonangan Damanik, S.E., M.M.; and Dr. Nurul Wardani Lubis, S.E., M.Si.
Punden Rejo Village Head Yusman expressed deep appreciation for the initiative, noting that local SMEs previously relied on simple marketing methods. He hopes that utilizing artificial intelligence (AI) will enable business owners to create practical, engaging, and efficient promotional content to boost competitiveness in the digital era.
The sessions covered the importance of engaging promotions by Mas Intan Purba, followed by practical guidance on writing AI prompts by Esther Praja Anggriany Panggabean. The interactive hands-on session was guided by Yan Raja David Hamonangan Damanik, allowing participants to design promotional materials directly on their mobile phones and receive ongoing mentoring.
As an excellently accredited university, UNPRI is dedicated to facilitating academic talent in delivering tangible community solutions through knowledge transfer. Further information is available at www.unprimdn.ac.id. Join our impactful academic community by applying at unprimdn.ac.id/pmb.
News written by: UNPRI PR Team
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