From UNPRI to New York! Font Created by UNPRI Lecturer Deky Firnanda Becomes Part of Zohran Mamdani's Visual Identity

by Muhammad Aditya Kurnia

From UNPRI to New York! Font Created by UNPRI Lecturer Deky Firnanda Becomes Part of Zohran Mamdani's Visual Identity

Typography Crafted by UNPRI Lecturer Reaches Global Stage

Medan, August 2026 — A remarkable typographic creation from Indonesia has successfully made its mark on the global design stage. Teuku Deky Firnanda, S.E., M.M., a lecturer at Universitas Prima Indonesia (UNPRI), is the creative mind behind Boheld, a powerful font designed and published in 2020 that has since become a key inspiration in the visual identity of Zohran Mamdani, the politician elected as Mayor of New York.

Boheld is much more than a mere collection of letters. Crafted with a bold, expressive character inspired by classic labels, tickets, posters, and retro aesthetics, the font was developed by Deky Firnanda through Graptail. Boheld officially debuted on MyFonts on June 2, 2020, featuring six distinct style variations.

Years after its initial release, Boheld’s visual character gained a massive international platform. In the visual identity campaign for Zohran Mamdani, Boheld served as a foundational typography reference, evolving into the campaign's signature visual style. Prominent design reviews explicitly credit Boheld in discussions surrounding Mamdani’s bold and recognizable campaign typography.

For Universitas Prima Indonesia, Deky Firnanda’s achievement demonstrates that academic faculty contributions extend far beyond the classroom, successfully competing and thriving in the global creative industry. This milestone highlights how originality and creativity can proudly carry Indonesia’s name to the world stage—from UNPRI, from Indonesia, to the world.

As an excellently accredited university, UNPRI is dedicated to facilitating academic talent in reaching global heights. Further information is available at www.unprimdn.ac.id. Join our creative and innovative academic community by applying at unprimdn.ac.id/pmb.

News written by: UNPRI PR Team

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