- 2025-05-28 08:16:43 by Candra Julius Sinaga
UNPRI FE Lecturer Provides Digital Marketing Training “AI for Business Storytelling and E-Wallet as a Digital Payment Solution” for Tanjung Morawa UMKM
UNPRI Faculty of Economics Encourages MSMEs to be Technologically Literate Through Practical and Applied Training
The Faculty of Economics, Universitas Prima Indonesia (FE UNPRI) Medan has once again demonstrated its commitment to supporting local economic empowerment, through Community Service (PKM) activities held at the Tanjung Morawa Sub-district Office, Deli Serdang Regency, Monday (5/26/2025).
This PKM activity carries the theme "Socialization of Social Media Marketing Content Strategy (Using AI to Create Business Storytelling) and the Benefits of Using Digital Wallets (QRIS, DANA, OVO, GoPay)".
This theme was chosen as an answer to the challenges of MSMEs in the digital era, where the use of technology is the main key to surviving and growing amidst increasingly fierce competition.
This event was attended by 15 participants, all of whom were MSME mothers from various villages in the Tanjung Morawa Sub-district. They are business actors engaged in culinary, fashion, accessories, and handicrafts.
Their presence shows enthusiasm and high spirits to learn and develop, in order to advance businesses that are managed independently or with family.
The team of lecturers from FE UNPRI who attended this activity was led by Esther Praja Anggriany Panggabean, S.E., M.Si as the team leader, accompanied by team members including Mas Intan Purba, S.Si., M.Si; Isna Asdiani Nasution, S.Sos., M.I.Kom., M.M; Rafida Khairani, S.E.I., M.Si., M.M; Tantri Octora Dwi Syah Putri, S.Si., M.Si., M.M; Jholant Bringg Luck Amelia br Sinaga, S.E., M.M., M.Ak; and Dr. Nurul Wardani Lubis, S.E., M.Si. Each lecturer was actively involved in delivering the material and mentoring the participants.
The event started at 14.30 WIB with an opening by the MC, Tantri Octora Dwi Syah Putri, followed by an opening prayer by Isna Asdiani Nasution. The warm atmosphere was immediately felt when the welcoming speech was delivered by Henni, representing the Head of Tanjung Morawa District, Gontar Syahputra Panjaitan, SSTP, MM.
In her speech, Henni expressed her gratitude and deep appreciation to the lecturers of FE UNPRI, who were willing to go directly to the field to share knowledge and insights.
She emphasized that the Tanjung Morawa District as the mentor of MSME actors is ready to mentor and accompany the participants after the training, so that the knowledge gained can really be applied to advance their businesses.
The first material was delivered by Esther Praja Anggriany Panggabean, S.E., M.Si, who with enthusiasm and a communicative delivery style explained the importance of creative content in digital marketing.
She invited participants to understand that social media is not just a place to share, but has become the main showcase for small business actors. Esther introduced the use of AI technology such as ChatGPT to help create interesting product storytelling and touch the emotional side of potential buyers.
Ester delivered her material with simple and easy-to-understand sentences, and several times invited participants to have a dialogue to stay focused and actively involved in the session.
The second material was continued by Rafida Khairani, S.E.I., M.Sc., M.M, who explained the advantages of using digital wallets such as QRIS, DANA, OVO, and GoPay.
According to Rafida, this digital payment method not only makes transactions easier, but also creates trust for consumers because it is safer, more practical, and more professional. She invited MSMEs to start going digital, not only in terms of promotion, but also in the transaction system.
The peak of the activity took place during the AI use demo session. In this session, all participants were given guidance on how to access and use the ChatGPT application to create their own business stories.
Accompanied directly by the lecturers, the participants enthusiastically tried to write descriptions and stories of their products. This session was a very interactive and lively moment. The participants looked very interested, because they immediately saw how technology could help them produce interesting product caption texts, in just a matter of minutes.
Interestingly, at the end of this demo session, all participants managed to understand how AI works and were able to create storytelling for their merchandise. They will then use these stories as captions on social media such as Instagram and Facebook. One participant even said, "I've been confused about what to write on Instagram, now I know how. It turns out to be easy and very helpful!"
Towards the end of the activity, a plaque was handed over as a symbol of appreciation from FE UNPRI to Tanjung Morawa District, which on this occasion was received by Farhan representing the sub-district head. The activity was closed with a group photo full of togetherness and happy smiles from all participants and lecturers.
This PKM activity is not just technical training, but also a space for inspiration and motivation for the actors.MSMEs to continue to grow, adapt and utilize digital technology as a tool to achieve their business success.
The UNPRI FE lecturer hopes that this activity will be the beginning of a sustainable synergy between academics, government and society for the advancement of MSMEs in the region.
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