Vision
To become an excellent, innovative, adaptive, and high-integrity Management Study Program oriented towards a sociotechnopreneurship perspective.
Bachelor · Universitas Prima Indonesia
Strategic Business and Organizational Management
The Management program is designed to equip students with the knowledge and skills needed to effectively manage businesses and organizations. The curriculum covers various aspects such as human resource management, finance, marketing, and business strategies that adapt to market changes. Graduates of this program have a wide range of career opportunities, including corporate managers, business consultants, and entrepreneurs. With a practice-oriented and analytical approach, the Management program ensures students are ready to face the dynamic and competitive business world.
To become an excellent, innovative, adaptive, and high-integrity Management Study Program oriented towards a sociotechnopreneurship perspective.
Organizing education based on OBE curriculum in accordance with the development of science and technology;Organizing research by implementing knowledge in the field of financial management, marketing management and human resource management with sociotechnopreneurship insight;Organizing community service by implementing knowledge in the field of management with sociotechnopreneurship insight;Organizing sustainable cooperation at the regional, national and international levels.
Improve the quality of the curriculum that is relevant to the needs of industry and global developments.Improve graduate competency in the field of management through practice-based learning and case studies.Increase the number and quality of research in the field of management published in national and international journals.Expand the network of cooperation with companies, industries, and educational institutions to support student career development. Increase active student participation in community service activities related to management and entrepreneurship.
| Code | Course / Stage | Credits |
|---|---|---|
| MJM603005 | Pengantar Bisnis | 3 |
| MJM603006 | Pengantar Manajemen | 3 |
| MJM602002 | Pengembangan Kepribadian | 2 |
| MJM603007 | Pengantar Akuntansi | 3 |
| MJM602008 | Matematika Ekonomi | 2 |
| MJM602001 | Bank dan Lembaga Keuangan Lainnya | 2 |
| MJM602009 | Pengantar Ekonomi Mikro | 2 |
| MJM602060 | Pendidikan Anti Korupsi | 2 |
| UNPRI61171 | Literasi AI dan Digital | 1 |
| Total | 20 | |
Fields of work and professional roles graduates may pursue after completing the program.
Profesional yang mendukung pengelolaan dan pelaksanaan fungsi manajemen dalam organisasi, meliputi bidang sumber daya manusia, pemasaran, dan keuangan.
Profesi yang berfokus pada penciptaan dan pengembangan usaha melalui inovasi, pemanfaatan teknologi, serta penciptaan nilai ekonomi dan sosial.
Characteristics and capabilities expected of graduates of this study program.
Bersasarkan Visi Misi Universitas
Bersasarkan Visi Misi Fakultas Ekonomi
KKNI (Kerangka Kualifikasi Nasional Indonesi) Level 6 (Sarjana) dan SN-Dikti (Permendikbud No. 3 Tahun 2020), SKKNI (Standar Kompetensi Kerja Nasional Indonesia) Bidang Manajemen Kebutuhan Dunia Usaha dan Dunia Industri (DUDI)
KKNI (Kerangka Kualifikasi Nasional Indonesi) Level 6 (Sarjana) dan SN-Dikti (Permendikbud No. 3 Tahun 2020), SKKNI (Standar Kompetensi Kerja Nasional Indonesia) Bidang Manajemen Kebutuhan Dunia Usaha dan Dunia Industri (DUDI)
Attitudes, knowledge, and skills students are expected to achieve by graduation.
Demonstrating a character defined by piety, ethics, and a commitment to humanitarian values manifested through an independent, adaptive, and collaborative personality and the ability to implement sociotechnopreneurship principles that create a positive impact on society.
Bersasarkan Visi Universitas
Mastering theoretical concepts, empirical methods, and critical thinking in the fields of accounting, business, and management in depth.
Bersasarkan Visi Misi Fakultas Ekonomi
Capable of conducting research to produce scholarly works at national and international levels regarding issues in management and business development, while adhering to scientific principles, procedures, and academic ethics.
Sumber Rujukan - KKNI (Kerangka Kualifikasi Nasional Indonesia) Level 6 (Sarjana) - Peraturan Menteri Pendidikan dan Kebudayaan Republik Indonesia Nomor 3 Tahun 2020 Tentang Standar Nasional Pendidikan Tinggi - SKKNI (Standar Kompetensi Kerja Nasional Indonesia) Bidang Manajemen - Kebutuhan Dunia Usaha dan Dunia Industri (DUDI) - Asosiasi FMI
Capable of effectively building professional networks and collaborating with internal and external parties within the organizational environment.
Capable of generating new ideas or a critical perspective when examining management concepts or issues.
Able to accurately apply management and business knowledge.
Capable of implementing management functions to improve organizational performance;
Capable of identifying problems, solving problems, and making decisions in the fields of management and business based on the results of critical, analytical, and systematic data analysis, whether working independently or through effective team management.
Approved and locked RPSMK are grouped by semester. The cohort source follows the newest available RPSMK for each course in that semester.
The Introduction to Business course provides a comprehensive understanding of basic business concepts, the business environment, and various forms of business entities in the context of a modern economy. Learning is focused on developing an understanding of business ethics, entrepreneurship, business models, and business planning to design feasible business ideas. This course equips students with the ability to apply concepts of management, marketing, operations/supply chain, finance, and digital business in effectively managing business functions. Through an integrative learning approach, students are also equipped with the ability to analyze competitive strategies and develop sustainable business plans that align with future trends. Upon completing this course, students are expected to have the competence to identify business opportunities, develop innovative business models, and formulate comprehensive business plans by considering ethical aspects, sustainability, and the dynamics of the contemporary business environment.
The Introduction to Management course provides a comprehensive understanding of the basic concepts, evolution of theories, and core functions of management (planning, organizing, directing, and controlling) in achieving organizational goals. Learning focuses on analyzing managerial roles and skills, human resource dynamics, and the application of management principles and strategies in a modern organizational context. Through this course, students are equipped with the foundational knowledge to analyze managerial processes and formulate basic solutions for effective and efficient organizational management.
The Personality Development course provides an in-depth understanding of character building, the utilization of the power of the mind, and self-development to create an excellent, adaptive, and ethical individual. Learning focuses on analyzing personality characteristics and types, applying interpersonal communication skills, and internalizing ethical, moral, and etiquette values in both social and professional life. Through this course, students are equipped with the ability to formulate comprehensive self-preparation strategies and stages to effectively and sustainably face the dynamics and demands of the professional workforce.
A course that studies how economic transactions are identified, recorded, classified, summarized, and presented in the form of financial statements, so that the information can be used by interested parties for decision-making.
Mathematical Economics is a course that addresses or solves economic problems using mathematical concepts and theorems through mathematical symbols.
Bank and Other Financial Institutions is a course that examines the concepts, functions, operations, products and services, and roles of banks and non-bank financial institutions within the financial system. The course also covers monetary policy, regulation and supervision, risk management, as well as technological developments and innovations in the financial services industry.
The Introduction to Microeconomics course provides a fundamental understanding of the core concepts of economics, the mechanisms of demand, supply, and market equilibrium, elasticity, consumer behavior theory, production theory and production costs, various market structures (perfect competition, monopoly, oligopoly, and monopolistic competition), factor markets, and market failure and the role of government in the economy. Learning focuses on analyzing the behavior of economic agents (consumers and producers) and market mechanisms in allocating scarce resources. Through this course, students are equipped with a foundation of economic thinking to analyze microeconomic issues in a real sector or industry and formulate basic policy recommendations.
The Anti-Corruption Education course discusses the basic concepts, history, and impact of corruption on national life, the legal and institutional foundations for combating corruption in Indonesia, theories on the causes of corruption, forms of corruption offenses, and anti-corruption values and principles. Learning also covers corruption prevention strategies, the role of students and society in the anti-corruption movement, and designing concrete ideas or actions to prevent corruption on campus and in the community. Through this course, students are equipped with the awareness, attitude, and ability to behave in an anti-corruption manner and to actively contribute to corruption prevention and eradication efforts.
The AI and Digital Literacy course equips students with a fundamental understanding of the digital technology ecosystem and artificial intelligence (AI), covering their types, working principles, and the effective, ethical, and safe use of AI tools and applications to support academic productivity, information literacy, and responsible decision-making in the digital era.
Strategic Management is a field of management that studies the processes of formulating, implementing, evaluating, and controlling organizational strategies to achieve long-term objectives through the effective and efficient utilization of resources while responding to changes in the business environment
The Leadership course discusses the basic concepts, evolution of theories, and the role of leaders in organizations, with an emphasis on analyzing situational and contingency leadership theories, the use of power and influence, and various leadership styles. Learning also covers the application of transformational leadership, emotional intelligence, leadership communication, and conflict management in human resource development, as well as ethical leadership and organizational change leadership. Through this course, students are equipped with the ability to analyze the effectiveness of leadership styles and design human resource leadership development programs suited to organizational needs.
This course discusses concepts, methods, and applications of quantitative data analysis including data presentation, statistical measures, probability, sampling, hypothesis testing, correlation, and regression to support data-based decision making.
The Small and Medium Enterprise (SME) Management course studies the basic concepts, characteristics, strategic roles, as well as various challenges and opportunities for SME development in Indonesia. This course covers an in-depth understanding of financial management functions, legal aspects, franchise systems, government support, utilization of digital technology, business performance measurement, to the implementation of social entrepreneurship, green entrepreneurship, and family business management to support sustainable economic growth.
The Management Information Systems (MIS) course equips students with a comprehensive understanding of the strategic role of information technology and systems in managing business processes, organizational collaboration, and global competition. Students study the foundations of IT infrastructure, functional information systems (manufacturing, finance, marketing, and HR), data integration for effective managerial decision-making, as well as ethical responsibilities, privacy, and legal compliance in the era of digital transformation.
A course that comprehensively examines the system of relationships formed among actors in the production of goods and services, comprising employers, workers or laborers, and the government, grounded in prevailing labor laws and regulations.
The Operations Management course discusses the concepts, strategies, and techniques of managing the production process of goods and services to create value and competitive advantage for organizations. Learning covers operations strategy and design, demand forecasting, capacity planning and facility layout, quality management, supply chain and inventory management, as well as aggregate planning, lean/just-in-time systems, scheduling, and project management. Through this course, students are equipped with the ability to analyze and make operational decisions effectively and efficiently to support organizational performance.
The Indonesian Language course equips students with the ability to use correct and proper Indonesian, covering the application of spelling, grammar, and standard diction rules, the construction of effective sentences and coherent paragraphs, academic writing (essays, articles, proposals), and oral presentation of ideas through academic communication. Through this course, students are equipped with written and oral language skills as a tool for scientific thinking and effective communication in academic and professional settings.
The Pancasila Education course discusses Pancasila within the study of national history, its position as the foundation of the state and national ideology, and Pancasila as a philosophical and ethical system as well as the basis of values for the development of science and technology. Learning also covers the implementation of Pancasila values in national and state life, including in law, politics, government, economics, and socio-culture. Through this course, students are equipped with the ability to analyze and actualize Pancasila values responsibly in their personal, academic, and professional lives.
The Consumer Behavior course provides a comprehensive understanding of the basic concepts, models, and theories of consumer behavior, individual psychological processes (perception, learning, motivation, personality, and attitude), the influence of socio-cultural environments (family, reference groups, social class, and culture), and the stages of the purchase decision-making process and post-purchase behavior. Learning focuses on analyzing the internal and external factors that influence consumer decisions and their application in formulating marketing strategy, including issues of digital consumer behavior and consumer protection ethics. Through this course, students are equipped with the foundational knowledge to analyze consumer behavior and formulate marketing strategy recommendations based on an effective and responsible understanding of consumers.
The Business Communication and Negotiation course discusses the basic concepts and processes of business communication, both verbal and nonverbal, and their application in written communication, presentations, and cross-cultural communication in a global business environment. Learning also covers the concepts, strategies, and techniques of business negotiation, including conflict management, cross-cultural negotiation, and multi-party negotiation. Through this course, students are equipped with the ability to design and evaluate effective and ethical business communication and negotiation strategies in real organizational contexts.
Sociotechnopreneurship is a course that involves identifying social problems and developing entrepreneurship- and technology-based solutions that generate both economic value and social impact.
International Business Economics examines economic concepts and principles related to cross-border business activities. The course covers international trade, economic globalization, the global economic system, comparative advantage, trade policies, exchange rates, balance of payments, foreign investment, regional economic integration, and global economic dynamics. Students are expected to analyze economic factors affecting international business activities and decisions and apply them critically, adaptively, and with a global perspective to solve business problems.
The Research Proposal course equips students with the skills to design and draft research proposals in a systematic, logical, objective, and scientific manner—covering everything from problem identification and formulation, the review of theories and prior research, and the development of a conceptual framework to the formulation of hypotheses or research foci and the selection of appropriate research methods suited to the specific field of study.
Equip students with the understanding and readiness to enter the workplace, perform tasks professionally, understand organizational expectations, and communicate, collaborate, and adapt effectively in the work environment
The Managerial Decision Making course discusses the concepts, processes, and techniques of decision making in organizations, both individually and in groups, to support managerial effectiveness. Learning covers decision-making environments and models, quantitative analysis tools (decision matrices, expected value, decision trees, and linear programming), group decision making, cognitive biases and heuristics, negotiation, as well as data-driven and ethical strategic decision making. Through this course, students are equipped with the ability to critically, systematically, and responsibly analyze managerial problems in order to formulate appropriate decisions for the organization.
The Anti-Corruption Education course discusses the basic concepts, history, and impact of corruption on national life, the legal and institutional foundations for combating corruption in Indonesia, theories on the causes of corruption, forms of corruption offenses, and anti-corruption values and principles. Learning also covers corruption prevention strategies, the role of students and society in the anti-corruption movement, and designing concrete ideas or actions to prevent corruption on campus and in the community. Through this course, students are equipped with the awareness, attitude, and ability to behave in an anti-corruption manner and to actively contribute to corruption prevention and eradication efforts.
The Citizenship Education course discusses national identity, the state and constitution, the relationship between the state and citizens (rights and obligations), Indonesian democracy, the rule of law and human rights, the archipelagic outlook as Indonesia's geopolitics, national resilience as Indonesia's geostrategy, and national integration. Through this course, students are equipped with the ability to analyze and actualize citizenship values responsibly in national and state life.
The Religion course equips students with a deep understanding of religious teachings as the foundation of faith, law, and morality in life. Students study the concept of the One Supreme God and religiosity, the sources and application of religious law and norms including worship and social interaction, noble character in personal, social, and professional life, and the relationship between religion and science, technology, and art. Students are trained to apply religious values in daily life and in the practice of psychology, understand the concepts of religious moderation and interfaith harmony, and design and evaluate religious education projects through case studies and reflection. This course emphasizes strengthening a character defined by piety, ethics, and a commitment to humanitarian values in accordance with religious teachings, as a spiritual and moral foundation for academic, professional, and social life amid diversity.
Equip students with the ability to identify and develop professional competencies, build work ethics and responsibility, reflect on their own capabilities, and prepare evidence of competencies to support their internship experience
The Business Ethics and Social Responsibility course studies the concepts, principles, philosophical foundations, and application of ethics in business decision-making and relationships with various stakeholders. The discussion covers ethics in market competition, corporate obligations toward employees, handling ethical violations, marketing ethics, organizational culture, Corporate Social Responsibility (CSR), Good Corporate Governance (GCG), as well as ethics in environmental, financial, and accounting management.
The Producer Behavior course studies the theory and analysis of decision-making by enterprises or producers in allocating scarce economic resources. The discussion covers short-term and long-term production functions, cost structures, profit maximization, price mechanisms, market structures, as well as human resource management and distribution strategies within industrial activities.
A course that comprehensively examines various theories, structures, designs, and environmental dynamics that influence organizational behavior and effectiveness, including analyses of organizational culture, power, conflict, organizational change, and adaptation processes to environmental uncertainty in the digital era.
The Operations and Supply Chain Management course discusses the concepts, strategies, and techniques of managing the production process of goods and services in an integrated manner with supply chain flows to create value and competitive advantage for organizations. Learning covers operations strategy and product/service design, demand forecasting, capacity planning, network design and facility layout, quality management, inventory management, lean/just-in-time systems, procurement and supplier management, warehousing and distribution, as well as aggregate planning, scheduling, project management, and supply chain digitalization and sustainability. Through this course, students are equipped with the ability to analyze and make effective, efficient, and sustainable operations and supply chain decisions to support organizational performance.
The Project Management course is a mandatory subject designed to equip students with the skills to plan, organize, control, and close projects professionally. Based on the international standard framework (PMBOK), the course emphasizes a project lifecycle approach comprising five key stages: Initiation, Planning, Execution, Monitoring & Control, and Closure.
Internal Audit Management is a course that examines the concepts, principles, standards, processes, and management of the internal audit function within organizations. The course covers governance, ethics and independence of internal auditors, risk management, internal controls, risk-based audit planning, audit engagement execution, evidence-gathering techniques, audit documentation and working papers, communication of audit results, recommendation follow-up, quality assurance, and technology- and data-driven internal auditing. Students are expected to plan, conduct, evaluate, and communicate internal audit activities to provide assurance and advisory services and improve organizational governance, risk management, and control effectiveness.
The Indonesian Economy course discusses the history, system, and structure of the Indonesian economy as well as the dynamics of national economic growth and development. Learning covers the evolution of Indonesia's economic system, economic growth and structural change, employment and regional economic development, fiscal policy and the state budget, monetary policy and international trade, as well as contemporary issues such as economic inequality, the role of SMEs, the digital economy, and sustainable development. Through this course, students are equipped with the ability to critically and data-drivenly analyze the conditions and policies of the Indonesian economy in order to understand the challenges and opportunities of national economic development.
The Research Publication course equips students with the ability to systematically and ethically write and publish scientific research findings. It covers the types of scientific articles, article structure (IMRaD), citation techniques, paraphrasing, and plagiarism prevention, publication ethics and journal selection, the submission, review, and revision process, and the dissemination of research findings through seminars and scholarly media. Through a project-based approach, students are trained to draft a scientific article from research results and complete its publication process ethically.
The English (Altissia) course equips students with English language skills (listening, reading, writing, and speaking) at a basic-intermediate level through independent learning on the Altissia digital language learning platform. Learning begins with a placement test to determine the student's initial level, continues with adaptive learning modules, and concludes with a self-directed learning portfolio. Through this course, students are equipped with the ability to communicate in English to support academic and professional needs.
Head of Study Program
