FEB UNPRI Hosts Smart Money Management Webinar to Equip Gen Z in Facing Digital Economy Challenges
A Tangible Form of UNPRI's Commitment to Enhancing Financial Literacy and Preparing Students for Financial Independence in the Modern Era.
Medan – The Faculty of Economics and Business at Universitas Prima Indonesia (UNPRI) held a webinar titled "Smart Money Management for Gen Z in the Digital Era" online via Zoom Meeting on Saturday (Mar 14, 2026). The event featured Dr. Ayang Pratama, S.E., M.M., Ak., CA., CERA. as the speaker and Herlin Munthe, S.Pd., M.Pd., M.M. as the moderator. The webinar was attended by approximately 750 participants. This proves UNPRI's commitment as a campus that continues to innovate by providing relevant education in the digital era.
Dr. Ayang Pratama explained that Generation Z grows up in a digital technology environment, thus having characteristics as digital natives. This condition provides broad access to digital financial services. "The application of Smart Money Management is a very important skill for the younger generation in facing increasingly complex digital economic dynamics," he said. This initiative shows UNPRI's role in facilitating student talent to have strong financial literacy to produce competent and high-quality graduates.
He explained that the concept of Smart Money Management refers to the ability to manage finances wisely, planned, and strategically. "This is not only related to saving, but also includes expenditure management, financial planning, and rational investment decision-making," he added. Dr. Ayang also emphasized the importance of three main behaviors: budgeting behavior, saving behavior, and investment behavior. This is in line with UNPRI's Sociotechnopreneurship vision in equipping students to face global economic uncertainty.
The webinar was interactive with high enthusiasm from participants. Through this activity, it is hoped that the younger generation can gain a better understanding of financial management strategies. Realize your competent and high-quality professional future with the Sociotechnopreneurship vision at UNPRI. For more information, please visit our official website at: www.unprimdn.ac.id.
Writer: Tim UNPRI
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