Supporting Higher Education Transformation: UNPRI Strengthens Digital Communication and PR Innovation
Building Institutional Reputation through Adaptive and Transparent Public Communication Strategies
Medan, June 13, 2026 — Universitas Prima Indonesia (UNPRI) has reaffirmed its commitment to supporting higher education transformation by strengthening public communication and digital PR innovation. This was demonstrated through UNPRI's active participation in the Private Higher Education (PTS) PR Workshop hosted by LLDIKTI Region I, themed "Building Digital Public Communication and the Challenges of Public Information Openness in the Impactful Diktisaintek Era," held on June 11–12, 2026, in Medan.
UNPRI was represented by the Head of Development and Marketing Bureau, Muhammad Aditya Kurnia, SKM., MPH., Ph.D. His participation reflects the university’s ongoing efforts to enhance an institutional communication strategy that is adaptive, innovative, and highly relevant in the digital age.
The workshop, organized by LLDIKTI Region I, featured national PR experts discussing strategic issues ranging from best practices in public communication management to digital PR strategies and synergy in supporting impactful Diktisaintek programs. For UNPRI, public relations is a vital instrument for building institutional reputation, fostering public trust, and expanding the positive impact of higher education on society.
Muhammad Aditya Kurnia, Ph.D., emphasized that digital transformation has reshaped how higher education institutions communicate with the public. "Strengthening PR capacity has become inseparable from institutional development," he noted. UNPRI consistently strives to provide accurate, transparent, and inspiring information to students, industrial partners, and the broader community.
As an excellently accredited university, UNPRI remains committed to facilitating academic talent to innovate in digital communication management. Through sustainable public communication strategies, UNPRI aims to elevate its national and international reputation as a leading institution contributing to the future of Indonesian education. For more information, visit: www.unprimdn.ac.id.
News written by: UNPRI PR Team
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