UNPRI Holds Seminar “Monetizing Your Hobbies Creating FYP Landscape Content”
Digital Seminar
Medan – Presenting two digital speakers, namely Barry Kusuma as Master Coach and Engelin Tannadi as Content Creator, Universitas Prima Indonesia (UNPRI) held a Seminar “Monetizing Your Hobbies Creating FYP Landscape Content”, Friday (27/9/2024) at Mini Hall Lt. 10 UNPRI Jln. Sampul No. 3 Medan.
"Monetizing Your Hobbies: Creating FYP Landscape Content" is a seminar that focuses on how to turn hobbies into income opportunities, by utilizing video content that can go viral on social media, especially on platforms such as TikTok or Instagram Reels, where FYP (For You Page) is a recommendation page for content that is considered interesting.
In the seminar, the two speakers discussed identifying hobbies that can be monetized, creating quality content, FYP strategies, content monetization, time management and consistency and inspiration from content creators.
The purpose of the seminar is, First, to hone the creativity of participants in turning hobbies into interesting and marketable content, especially in the landscape format that is popular on various social media platforms.
Second, to teach how to monetize hobbies. This seminar provides participants with an understanding of how to turn their hobbies into a source of income with effective monetization strategies, such as joining advertising programs, collaborating with brands, or selling products/services through their content.
Third, introducing the FYP algorithm. Participants are given insight into the FYP algorithm on social media platforms such as TikTok or Instagram, so that they know how to create content that is more easily viral and attracts many viewers, uses the right hashtags, takes advantage of trends, and generates high engagement (likes, comments, and shares).
Fourth, developing content creation skills. The speakers teach quality content creation techniques, including composition, lighting, editing, and narration, focusing specifically on landscape formats to visually engage audiences.
Fifth, provide career opportunities in the digital field, by opening participants' insights into the various career opportunities that can be taken in the digital world, especially as content creators, social media influencers, or professionals in the creative industry.
Sixth, inspire and motivate participants to be motivated to use their free time productively, develop their potential and achieve success from the things they love.
Seventh, build networks and communities, by bringing together individuals who have similar interests, so that they can build creative communities that support each other, share ideas, and collaborate in creating content.
Eighth, to understand the Consistency Strategy and Personal Brand Development, such as the importance of consistency in themes, styles, and values displayed through content. Building a strong and well-known image among the audience.
Also the importance of maintaining consistency in the frequency of posting content, in order to remain relevant and get continuous engagement from the audience. The use of analytical tools to monitor content performance, see engagement trends, and assess which content is most successful and can be continued.
In his remarks, Dr. Said Rizal, S.H.I., M.A., as Vice Rector III of UNPRI explained that a hobby is something we do wholeheartedly, something that gives happiness and personal satisfaction. However, in the digital era like today, hobbies are not only fun activities, but can also be a real source of income.
"Through this event, we hope that every participant can learn how to develop their hobbies into creative content that is interesting, relevant, and has the potential to go viral on social media platforms, such as TikTok and Instagram, especially on the For You Page (FYP)", he said.
He added that this activity is not only to provide insight into the technical aspects of creating quality landscape content, but also to provide an understanding of how these platforms work, and how we can use them to expand our audience and support content monetization.
"I really appreciate the enthusiasm of the participants in participating in this activity. This shows that we all have the spirit to continue learning, innovating, and developing in this digital era full of opportunities,” he said.
Nabila Febryanti, one of One student of the Faculty of Economics who attended the seminar said that the seminar was very useful. "I am very happy to be able to attend this activity. The Monetizing Your Hobbies: Creating FYP Landscape Content" activity really opened my eyes to how the hobby that I have only done to fill my free time can actually be a source of income if managed properly," he said.
According to him, the material presented was very relevant to the current conditions, especially regarding strategies for entering the FYP page on social media. "I also gained a lot of knowledge about the techniques for creating interesting landscape content, and practical tips in developing creative content. The speakers provided a lot of valuable insights that made me more confident to start creating more professional and strategic content," he said.
He hopes that activities like this can continue to be held, especially with topics that support the development of creativity and skills in the digital field. "Maybe in the future, this event can be added with a direct practice session or workshop, so that participants can directly apply the knowledge they have gained. Thank you to the speakers and committee for presenting this very useful event. Hopefully I can immediately apply the knowledge gained and can successfully monetize my hobby," he concluded.
The seminar, which was attended by around 265 people, consisting of students, lecturers and other institutions, was also attended by Cahyo Adhyanto as Head of Promotion Multibrand Erajaya Digital, and Riswan Purba as Regional Marketing Operation Manager Region 2 Erajaya Digital.
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